ASHRAF, Zahida. Hyper Personalization: How Big Data is Predicting Your desires before you even realize. : Predictive Analytics and AI are transforming digital experiences and reshaping user behavior. PakTech Today, [S. l.], v. 1, n. 15, p. 397–398, 2026. Disponível em: https://pakjournals.com/ojs/index.php/ptt/article/view/274. Acesso em: 6 sep. 2026.